![]() ![]() It’s a sound argument to try and appease the CMA, but its forced Microsoft into a position of downplaying its own market potential. She went on to say that the figure is “too small” for PlayStation’s user base or industry foothold to be affected should Call of Duty become exclusive, presumably sometime after the 10-year commitment it’s made to the contrary – with platforms like Nintendo, Steam and of course PlayStation – lapses. Rima Alaily, corporate vice president of Microsoft's Competition Law Group, used this figure to reinforce the tech giant’s belief that “it makes zero business sense” to remove Call of Duty from PlayStation platforms. So says a YouGov survey seen by Axios and commissioned by Microsoft itself back in January, which found that just 3% of players on PlayStation would switch to Xbox should Call of Duty become an exclusive franchise. ![]() In its continued effort to get its Activision acquisition approved, Xbox has claimed via a new survey that Call of Duty isn’t as big a deciding factor for players as UK regulators think.įollowing the CMA’s recent proposal that Xbox would have an easier time getting its Activision buyout approved should Call of Duty be taken off the table, Microsoft has hit back by significantly diminishing the franchise’s supposed importance to players. ![]()
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